Everyone™ Brand
Brand + Web + Illustration
🌀 Everyone – Brand Identity, Website & Illustration System
Overview
"Everyone" is a communication platform designed to eliminate tedious follow-ups and streamline team collaboration. We partnered with their team to build a vibrant brand system from the ground up—defining the identity, visual language, website design, and a unique illustration style that makes them unforgettable.
🔧 Our Scope
Brand Identity Design
Visual Language System
Website Design & UI Mockups
Custom Illustration Style
🎨 Brand Identity
We started by crafting a bold, accessible logo that merges simplicity with friendliness. The symbol feels open and dynamic—just like the name. The typography is clean and modern (TT Commons Pro), giving the brand a professional but approachable personality.
We established clear rules for horizontal and vertical logo lockups, proper usage, and scaling to ensure consistency across all touchpoints.
🌈 Color System
The palette is unapologetically vibrant:
- Electric Blue for trust and energy
- Highlighter Yellow to cut through the noise
- Punchy Magenta & Soft Lilac to add pop and playfulness
These high-contrast tones not only grab attention but also reflect the product’s goal—clear communication, minus the fluff.
🌀 Brand Elements & Illustrations
We created a modular library of brand elements:
- Playful squiggles and forms
- Hand-drawn textures
- Geometric motion
These can flex across brand touchpoints—from marketing assets to UI onboarding screens.
The illustration style is intentionally quirky and human. Expressive characters, abstract shapes, and bold color strokes bring the product to life while reinforcing the joyful tone of the brand.
🖥 Website & UI
The site introduces the brand with instant impact. We paired bold headers with punchy CTAs and layered in moments of delight through the illustrations and subtle motion. The layout stays clean to ensure the messaging and personality shine through.
The final touch? Microinteractions and UX details that reflect the product’s efficiency promise—no more chasing people down.
📢 Results
With this brand system in place, Everyone was able to:
- Launch with a distinct, ownable visual identity
- Build awareness across social and product platforms
- Instantly communicate their mission with clarity and confidence
✨ Highlights
Fully flexible design system for print, web, and product
Dynamic color palette optimized for both accessibility and energy
Website UI that tells a story in under 10 seconds
Illustrations designed to scale—from loading screens to billboards
