InRybar - New Logo

I've designed a new logo for my friend's business while preserving elements of their original branding. The business combines Fishing, Community, eCommerce, and Blog components.

The new design features a simple yet distinctive carp with a fishing hook. The carp represents their primary business focus, while the hook symbolizes their eCommerce platform, where they sell fishing equipment and accessories to anglers.

With their strong community backing, I maintained the original brand essence, keeping the established color scheme while optimizing contrast ratios to meet AAA accessibility standards.

The message to their community is clear:

"We're here and evolving into something bigger - for us and for you."

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