cyclpos energy drink pakcaging

WIP for Cyclops – an energy drink brand.

This project is a full brand identity starting with the logo. While exploring concepts, I created a wordmark that shaped the direction of the entire can design.

The wordmark subtly forms a face: the C acts as a patched eye (playing on the cyclops idea), the L becomes the nose, and the O is the open eye. This logo will be placed on the can to resemble a cyclops head.

A fun twist the C, shaped like an eye patch, also serves as the spot where the straw mechanism ("pie" tool) pops out of the can, bringing the character to life.

Under the CLO, there’s a mouth element that will visually hold the flavor. Each fruit or flavor graphic will be placed in the mouth, making it feel like the cyclops is “eating” or “tasting” the flavor.