Seleem Pharmacy – Brand Design

Seleem Pharmacy was born from a clear and uncompromising vision: to create a pharmacy identity that is instantly recognizable, yet refreshingly distinct from the norm.

The client’s directive was simple—no clichés, no overused medical symbols like the Bowl of Hygeia, and definitely nothing too fancy. Instead, the focus was on clarity, functionality, and highlighting a unique value proposition: being one of the few pharmacies in the area offering a curated selection of high-end cosmetics.

Our challenge was to craft a visual identity that communicates both trust in pharmaceutical care and the elegance of a premium beauty retail experience. This meant stripping away excessive embellishments and focusing on confident simplicity using straightforward shapes, minimal color palettes, and typography that speaks clearly and purposefully.