LIDL Christmas Video Campaign 2020

How Lidl puts an end to the evil Santa Claus

Lidl is launching its digital Christmas campaign with a bold conspiracy theory about the real mastermind behind the Christmas markets. And, of course, there are also a few targeted jabs at its favorite rival, Aldi. The online video "Your Christmas Market" ties in with the overall campaign theme Lidl is using to promote its holiday range this year. However, ANY Agency develops this into a fast-paced action story that takes an upstanding Lidl employee to the North Pole for a showdown with Santa's evil brother.

Social Media Campaign Artwork