Bota

Bota, a Kuwaiti brand producing Arabic coffee lattes for young adults, requires a new packaging design for their "HOT" latte. This product, packaged in a heat-retaining pouch, needs a box that moves away from Bota's existing branding to emphasize Kuwaiti Arabian heritage and a cozy winter theme. The design challenge is to create packaging that resonates with the target demographic while effectively communicating the product's purpose: a warm, enjoyable beverage during the winter months.

The proposed design will blend traditional Kuwaiti motifs with a wintery aesthetic. This involves incorporating culturally relevant design elements like geometric patterns or calligraphy alongside a warm color palette and potentially textured finishes to evoke a sense of comfort.

The packaging must also prioritize functionality, protecting the inner pouch and ensuring convenient handling for consumers. The goal is a visually appealing and culturally relevant box that positions the "HOT" latte as the ideal winter beverage for young Kuwaitis.