The Brand

Cowboy is an electric bike brand from Belgium, built for people who want to move through the city with style, ease, and zero fuss. Their bikes are sleek, smart, and designed to make commuting feel less like a chore and more like freedom on two wheels. With clean design, smooth rides, and tech that just works, Cowboy is all about making city living more sustainable and a whole lot cooler.

The Design

The Cowboy homepage presents a sleek, tech-forward aesthetic through its use of clean grids, precise alignment, and sharp product photography. The layout feels minimal yet powerful, using monochrome tones and bold contrast to spotlight the bike’s futuristic design. Headlines are set in a commanding all-caps typeface, while the generous spacing and tidy composition give off a refined, premium feel. Visual storytelling is driven by a careful rhythm of large imagery and supporting detail views, making the experience feel structured and purposeful. The overall impression is that of a confident, design-led brand centered on urban mobility, innovation, and lifestyle tech.

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