Kokak Running

Branding Design Case Study: KOKAK*

Last week, I was brainstorming different design experiments. Since running is becoming more of a lifestyle and a META trend, I decided to explore branding in this space. This led me to create and research a new running brand called KOKAK.

The idea came to me while jogging with friends—we wondered what it would be like to have our own brand, one that embodies a minimal, professional, and visually appealing aesthetic. We wanted something neutral yet dynamic, avoiding overly flashy designs.

For now, this is just a test project, focusing on running gear. However, in future experiments, I plan to explore designs for other outdoor wear as well. Let’s see where this journey takes us!