Starting Strength Logo

This is an older project created for a client in the fitness industry. The logo was created to reflect the brands title 'Starting Strength". The logo was created to resemble a bird - in particular, the phoenix - the reason was to embrace the fresh start, much like a lot of the clients client base. As the brand was aimed at everyone, I thought it was fitting to create a logo that reflected the freedom the client base was able to achieve from fitness.