Bringing Feel Good Tea to Life

A recent project where I had the chance to bring a concept to life—exploring form, finishes, and the little details that make packaging feel cohesive and intentional. From structure to surface, and the label that ties everything together, it was all about finding the right balance.

Shaping the Feel Good Experience Through Packaging ✨

This packaging concept was all about creating a feel-good moment—from the structure and surface to the small details that bring everything together. It was a collaborative process, with care put into every part of the visual system.

We explored pouch packaging as a way to make this flavor more accessible—an option that’s lightweight, cost-effective, and easier to ship. The result is a more affordable offering that still feels aligned with the brand’s spirit.