SOCIAL MEDIA DESIGN LUXURY JEWELRY BRANDING by Mahsa Arefzade‌h

Project Overview:

LUME is a modern jewelry brand that celebrates elegance, femininity, and timeless design. In this project, I created a complete social media visual identity for the brand — including Instagram post layouts, promotional banners, and product-focused visuals — using a minimal black & gold theme to reflect luxury and sophistication.

The grid is carefully designed to maintain a seamless flow, with a balance between model photography, typographic layouts, and close-up product highlights.

This campaign aims to build a strong and elegant online presence for LUME, increasing brand memorability and emotional connection with the audience through visual storytelling.

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The Meaning Behind the Name – LUME:

LUME is a name derived from the Latin word "lumen", meaning light or radiance. It also works as a modern, memorable short-form that evokes luxury, elegance, and feminine energy.

The simplicity of the word LUME, with its bold four-letter form, makes it a perfect logo mark — minimalist, strong, and easily recognizable. It’s designed to be timeless across digital and physical platforms.

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