Formento’s Identity

Enter your text here...Inspired by East Coast, Italian-American restaurants from the 1950’s, Formento’s blends traditional ambience and all-out hospitality with new age culinary sophistication. It is prominently located on Randolph Street’s “Restaurant Row,” and tucked around the corner lies sister shop Nonna’s, selling made-to-order sandwiches, pizza, desserts and retail goods.

I designed the complete brand identity, including a hand drawn script logo, signage, menus, stationery, website, dozens of illustrations for their massive wine list, and packaging for a retail line of Formento’s-labeled wines and sauces.

The “F” in the script logo was based on the signature of my father, Fred Wagner Jr.