BlastUP — Branding. 3D Characters

About the Project

As part of our full-spectrum rebrand for Blastup, we brought their core message—growth with personality—to life in 3D. These character-driven visuals expand on the brand’s mascot system with tactile, expressive forms built for motion, interactivity, and emotional connection. Our goal was to evolve the 2D identity into a dynamic, platform-native 3D toolkit, adding depth, delight, and momentum to the way users interact with the brand across devices and experiences.

About the Shot

This series explores Blastup’s mascots in motion through a series of stylized 3D compositions. The first visual explodes with energy, placing the characters at the center of a surreal, emoji-filled feed—capturing the speed and excitement of viral growth. The second frame spotlights a hero character springing out of a smartwatch, surrounded by floating social tokens and UI bubbles, highlighting Blastup’s mobile-first automation magic. On the right, we showcase a micro-interaction mockup on a wearable, featuring a fuzzy blue character delivering likes with a playful bounce. From character modeling to environmental design, the style merges soft, plush textures with slick UI, creating a look that’s equal parts human, fun, and tech-forward.

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