Hair Care and Skin Care Packaging
Project Brief: Hair Spa - Power Loops Curl Defining Gel Packaging Design
Objective:
The goal of this project was to design a premium yet approachable packaging for Hair Spa's Power Loops Curl Defining Gel. The product is formulated for curly hair (3ABC type) and enriched with Aloe Vera Bio and Lin Bio Extract. The design needed to convey a professional, salon-quality feel while maintaining a natural, organic touch.
Design Approach:
Color Palette & Gradient Effect:
The packaging features a warm-toned gradient transitioning from deep black to a soft, peach-orange hue. This gradient visually represents hydration, nourishment, and curl definition, reinforcing the product's key benefits.
The black at the top creates a sense of luxury and professionalism, while the peach tones add warmth and approachability.
Typography & Brand Elements:
The brand name "Hair Spa" is placed at the top in a clean, sans-serif font to establish a modern and minimal look.
The product name, "Power Loops", is styled in bold, lowercase letters with a slight curvature, symbolizing the softness and movement of curls.
Icons and labels such as Vegan, Aloe Vera Bio, and Lin Bio Extract are clearly highlighted to emphasize the product’s organic and cruelty-free aspects.
Minimal yet Effective Branding: The subtle use of the curved lines in the brand logo subtly reinforces the idea of curls without overpowering the design.
Conclusion:
This design successfully balances modern minimalism with a vibrant, professional aesthetic, catering to both salon professionals and everyday users. The choice of colors, typography, and structured layout enhances brand identity while ensuring clarity and usability.
