Ethos Assurance Visual Identity Design

The visual identity for Ethos Assurance was crafted to reflect reliability, trust, and long-term security. The logo design integrates a bold, modern monogram "ea" to represent the initials of the brand. With a smooth, interlinked design, the mark evokes strength, connection, and assurance—core values that define the insurance industry.

The symbol is built on a geometric grid system, reinforcing clarity and structure. A warm, deep amber palette anchors the design, symbolizing protection, stability, and confidence. Paired with sleek, rounded sans-serif typography, the logo achieves a balance of approachability and professionalism.

Whether it’s a mobile icon, printed collateral, or a branded digital interface, the identity scales seamlessly across all touchpoints—ensuring the brand stands strong wherever it lives.