Sun Valley Academy Rebrand - Logo Design

A rebrand for a multicultural Arizona charter school system looking to expand

Sun Valley Academy, a tuition-free public elementary school serving grades K-8 in the South Mountain and Avondale area, aims to provide its students and families with a premium educational experience by providing a high-quality academic program in a small class size setting. SVA believes in focusing on the whole child, body, mind, and spirit, as a leader-in-me school.

We holistically defined and visually refreshed who SVA is in the eyes of who they serve and internally at SVA, improving every touchpoint that supports their mission of growth education and community support.

To integrate all the various schools together, we developed a new and more cohesive logo system. The anatomy of the core brand mark is the spiritual successor of their old brand’s mascot of an eagle, while made more meaningfully to include unique elements that speak directly to what makes SVA unique.

We believe in creating agile brands that have “legs” meaning they can adapt and maximize on how they capitalize, able to meet any opportunity head-on. We expanded the identity into a beautiful secondary seal and mark and developed an abbreviated SVA Every Student Every Day lockup that is easily memorable through its visual balance and linguistic flow.