The Thoughtful Design Behind Zig’s Brand Evolution

We recently teamed up with Zig to design their new website as they stepped out of stealth mode with a clear, confident voice. From early conversations, it was clear their mission was bold: disrupt outdated systems and illuminate a better, more transparent path forward. Our approach embraced this vision, using subtle animations and visual storytelling to echo themes of growth and illumination—like gradually filling shapes, images emerging from darkness, and Zig’s distinctive green glow symbolizing transparency.

A custom 3D glass shape anchors the experience, visually representing Zig’s semantic center and their commitment to clarity in an industry known for complexity. The design thoughtfully integrates Zig’s pyramid branding throughout, even down to the pyramid-shaped footer layout—a favorite touch of the Zig team. Designed in Framer and enhanced with custom animations from Spline, this project demonstrates how purposeful design choices can communicate complex narratives clearly and authentically.

Interested in crafting meaningful digital experiences together? Let’s talk!