HR-Brand That Attracts Talent: Garage8 visual concept design

Designed a warm and playful logo and a flexible visual language for a fintech company HR-brand with no prior identity. The result: +30% increase in job applications and a brand people actually connect with.

Context:


A fast-growing fintech company approached our team with a challenge to create a logo for their employer brand — something that feels professional yet human, tech-savvy but warm:

"You focus on the work, we’ve got the rest. We create a space where great work happens — taking care of life’s distractions, so you can stay focused, supported and inspired.

We see Garage8 as a creative space — where everyone is a little bit Steve Jobs. We are the company that Consistently Changing: grounded in resourcefulness, flexibility, and people-first values. We celebrate a horizontal culture where you’re free to choose your path, take on challenges, and grow rapidly"

Concept:

We focused on creating a visual language that makes the brand feel:

• Friendly and approachable

• Professional and structured

• In the spirit of a startup with all the benefits of a large company

Solution:

The emoji-inspired shapes and playful vibe of the logo convey a sense of warmth and human connection. This visual language reflects the flexibility and people-first mindset plus brings an approachable, friendly tone to the brand.

My role

• Logo design and brand emojis concept idea

• Visual concept refinement: brand elements, color palette, typography

• Art-direction of the external agency on visual concept for social media

• Art-direction of offices visual concept and navigation

• Project leadership: gathering requirements from stakeholders, creating a brief, meetings arrangement, presentation of the design solutions

• Onboarding of designers to HR-brand team

Results

After the launch:

• Job applications increased by ~30%

• Positive feedback both from candidates, the internal HR team and employees


• Brand now has a distinctive character and stands out among competitors in the hiring space