Quantum – Powering the Future with Quantum Computing
UX Branding Case Study: Quantum
🔍 Project Overview
Client: Quantum
Industry: Technology / Quantum Computing
Project Scope: Brand identity, website design, UX strategy
Role: UX/UI Designer & Brand Strategist
Objective
Quantum is a forward-thinking tech company that provides high-performance quantum computing solutions for industries such as finance, energy, and healthcare. The company needed a new brand identity and website to position itself as a cutting-edge, trustworthy, and innovative player in the emerging quantum tech space.
The goal:
Create a modern, tech-forward brand
Design a responsive website
Clearly communicate the value of quantum computing to non-expert audiences
Drive inquiries and engagement from enterprise clients and researchers
User Personas
We identified 3 primary personas:
Enterprise CTOs – looking to explore quantum solutions.
Researchers/Academics – interested in tools and partnerships.
Curious Investors/Media – need digestible info and strong branding.
Branding
We crafted a clean, minimal identity with an emphasis on clarity and modernity.
Logo: A stylized atom with a bold sans-serif wordmark. The atom symbol references the scientific foundation of quantum tech while maintaining a sleek and professional look.
Typography: ‘Inter’ font for clean readability across devices.
Color Palette: Deep blue (#002244) conveys intelligence, stability, and trust; paired with bright accents and soft backgrounds for contrast.
Voice & Tone: Confident, concise, and jargon-free.
Website Design
We built a responsive, user-centered marketing website focused on storytelling and conversion.
Information Architecture
Homepage: Clear value proposition + primary CTA
Solutions: Real-world applications for different sectors
About: Team + mission + vision
Contact: Simple form to drive enterprise leads
UX Considerations
Above-the-fold impact: Bold headline and CTA to grab interest
Progressive disclosure: Introductory language followed by technical detail
Accessibility: High contrast, alt text, and scalable type
Responsive design: Optimized for mobile, tablet, and desktop
Outcome & Results
Developed a consistent visual identity that reflects technical depth and approachability
Designed a clean, modern site that helps users quickly understand what Quantum offers
Created a design system that can scale with future product pages or case studies
Lessons Learned
Avoiding overly technical language helped widen the audience reach.
Blending modern aesthetics with subtle scientific motifs created trust and credibility.
Even in advanced tech sectors, clarity and simplicity win.
