Swellp | Ecommerce Dashboard
Task
Swellp is a console that enables eCommerce managers to track key metrics—such as sales, funnel performance, conversion rates, and inventory—and make data-driven decisions. The main challenge was transforming large volumes of raw data into clear, interactive visual insights.
Process
I researched articles, benchmarks, and leveraged my own experience in eCommerce to identify the most relevant KPIs, such as daily revenue, conversion rates, and best-selling products. Additionally, I considered essential features like customizable filters, exportable reports, and quick actions to help managers optimize their workflow.
Results and Learnings
This project was incredibly rewarding, as it reinforced the importance of well-structured information in improving daily operations. The final product is a clean and intuitive platform that delivers actionable insights in an accessible way, streamlining decision-making and reducing the manual workload associated with data analysis.