Zenith Marketing – AI-Powered Digital Growth Platform

My Role. UX Designer

Website: https://tryzenith.framer.website/

Project Goal: Design a high-converting, professional site for Zenith, an AI-powered marketing platform tailored to marketing pros, small businesses, and agencies seeking smarter, faster campaign results.

🔍 Research Highlights

• Competitive analysis of 15 SaaS marketing platforms

• 20 interviews with marketers across industries

• Heatmaps + session recordings on competitor sites

Key Insights:

• Users want intuitive UX and time-saving tools

• Visual analytics are a must-have

• Tool integrations and clear pricing drive conversions

• Marketers need to see proof of ROI

👥 Users & Goals

Personas:

• Marketing Managers (30–50)

• Small Business Owners

• Digital Agencies

Goals:

• Understand features quickly

• Evaluate dashboard & results visually

• Compare pricing and flexibility

• Sign up for trial with confidence

🧭 Design Strategy

• Clear, benefit-led storytelling from top to bottom

• Show rather than tell—demo visuals over dense text

• Multiple lead-gen points tailored to user type

✏️ Wireframes

• Hero with value prop & signup CTA

• Feature breakdown with animated visuals

• Pricing transparency section

• Testimonials showing ROI proof

• Free trial flow

✅ User Testing

• 12 moderated usability tests

• A/B testing on CTAs & layout

• Eye-tracking for analytics dashboard UX

• Tested user comprehension of AI capabilities

🎨Tools:

• Figma and Framer for wireframes and prototypes.

✨ Final Design

• Professional, polished layout with clear visual hierarchy

• Live demos and interaction previews

• Pricing clarity and scalable options

• Responsive and conversion-optimized

📈 Results

• +65% increase in trial signups

• +4.2% lift in lead conversion

• -38% bounce rate on pricing page

• Avg. time on site: 3.8 mins