Swiss Market Solutions

Branding & Visual identity

Swiss Market Solutions is a leading provider of capital markets services for institutional and corporate clients. Presenting an innovative approach, the logo was built on a 12x12 grid inspired from a deconstructed Swiss flag, striking a balance between fluidity and geometry, creating a dynamic visual identity.

Paired with a block-based graphic language and a carefully curated palette—red, black, white, blue, beige, and shades of gray—it conveys Swiss heritage, trust, sophistication and precision, grounding the brand in authenticity and tradition. To complement the visual identity, we selected a versatile grotesque font with distinctive characteristics that combines robust properties with subtle details.

Through these dynamic geometric patterns, compelling imagery, and a distinctive color palette, Swiss Market Solutions has a visual language that aligns with its core values while remaining future-focused.

“Empowering Dynamic Investments” summarizes the brand’s commitment to innovation and excellence, enclosing an evolutionary and adaptable brand identity.

Client: Swiss Market Solutions

Country: Swiss

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