BlastUP – Branding. Character Illustrations
The visuals use vibrant, high-contrast brand colors to inject energy and clarity into every interaction, while bold linework adds a hand-drawn, expressive quality that scales well across UI, marketing, and social channels. The result is a visual language that feels both dynamic and systemized — perfect for a brand that's all about movement, momentum, and growing fast.
About the Shot
This shot brings together a playful illustration system built around 6 custom characters, each designed to visualize key features and user goals within the Blastup platform. Every mascot is crafted using a flexible shape language grounded in geometric balance, drawing inspiration from iconic proportions like the Vitruvian figure to ensure consistency and harmony across the system.
The visuals use vibrant, high-contrast brand colors to inject energy and clarity into every interaction, while bold linework adds a hand-drawn, expressive quality that scales well across UI, marketing, and social channels. The result is a visual language that feels both dynamic and systemized — perfect for a brand that's all about movement, momentum, and growing fast.
If you have a project you'd like to collaborate on, I'm ready to join forces. Feel free to check my bio for contacts. Let's bring your vision to life together!
