Inclusive Packaging Design for Youth Crews

Packaging design, illustrations and logo design for Youth Crews, a brand dedicated to making high-quality youth diapers for disabled kids who are in between baby and adult sizes. 

The goal was to make the branding feel empowering, uplifting, and age-appropriate—moving away from clinical aesthetics toward a playfully edgy style both the young users and their caregivers can relate to. 

The funky 90s style inspired design reflects inclusivity, dignity, and most importantly it is redefining the narrative about disability.

Client

Youth Crews, USA

Branding, Packaging Design and Illustration

Leena Kisonen, UK