Gurtam upgrade logotype test

Gurtam is a renowned software development company specializing in IoT solutions with a primary focus on fleet tracking. The company has a global presence and is recognized for its innovative telematics solutions. The logo design should reflect Gurtam's expertise in technology, connectivity, and global reach.

Ideas and sketches

Incorporating geometric minimalism into the Gurtam logo is a strategic choice that aligns with the company's focus on IoT solutions and fleet tracking. The use of clean lines and a minimalistic approach will effectively convey precision and modernity. Minimalism - Utilize clean, straight lines to create a sense of order and precision, reflecting the efficiency of Gurtam’s tracking solutions. Design of lines that suggest pathways or routes, symbolizing the journey from Point A to Point B, which is central to shipping and tracking. Logo design, featuring two parallel, slightly curved lines that gracefully traverse the center. This unique arrangement not only conveys a sense of movement and direction but also embodies balance and precision through its identical length and thickness.

Color scheme

• two distinct colors to represent Point A and Point B. This can symbolize the start and end points of a journey, emphasizing Gurtam’s role in connecting these points. Contrast: Ensure the colors contrast well to enhance visibility and differentiation, reinforcing the idea of distinct points in a tracking system

Black and white version of logotype

Icon / symbol