Kleso Telesio - Logo Design

Logo Design for Kleos Telesio – Real Estate Business

Kleos is derived from the Ancient Greek word "κλέος," meaning glory, renown, or loudness. My initial word mapping led me toward Greek and Roman architecture and symbolism, drawing inspiration from classical elements. At the same time, I explored a series of lettermarks to give the logo a more modern aesthetic. In the end, the client and I agreed that the letter "K" was the most suitable direction because of its subtle references to modern architecture and tall buildings, as reflected in the final pattern presented.

Do you see the buildings patterns?