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Working with Bryzos was one of those rare, extraordinary projects, the only company with the balls to reinvent metal. Yeah, metal. The slowest, most innovation-resistant industry on Earth.

And of course, I gravitated to it. I don’t chase shiny trends or easy wins. I’m drawn to the projects no one believes in — the ones everyone’s too scared or too lazy to touch. Because let’s be real: You don’t find real water at Walgreens. Go where it’s untouched, high in the mountains, where it’s pure, cold, and no one else is around.