Aitche Hot Sauce { package design }

This personal project was a full-scope exploration into hot sauce branding and packaging. I was responsible for all aspects of the design process—from concept development and label design to 3D product visualization and final renderings. The goal was to create a bold, memorable visual identity that could stand out on shelves while reflecting the sauce’s personality and heat profile. The final result features a strong typographic presence, vibrant color palette, and a balance of contemporary minimalism with a handcrafted edge.