Flyer Design
Thought Process Behind the Design
The primary goal was to create a bold, modern flyer that reflected the energy and speed, of sneakers while staying true to Nike’s edgy, athletic brand persona. I focused on creating a visual hierarchy that draws the eye to the Product first, then to the offer ("UPTO 40% OFF"), and finally to the call to action.
The diagonal red background cut adds movement, echoing streetwear culture. Layered typography ("SNEAKER" filled and outlined) was used to add dimension and Rhythm. The layout was designed to be mobile-friendly and print-ready, ensuring scalability and impact across channels. Also the QR code was added to make it more digital friendly.
Color Palette:
Black and red colors were chosen to get a dominant, bold, and athletic look and feel; yellow highlights urgency and visibility.
Thought Process Behind the Design
The primary goal was to create a scenic beach-themed summer party poster. I focused on creating a lively poster that could depict the vibe of being at a beach. A color palette of blue and green was intentionally selected to convey a natural and refreshing vibe.
The visual hierarchy was structured to highlight the key message—“Summer Party”—as the main focal point. This was followed by the event’s location and date to ensure clarity of information. The eye is then guided toward the beach illustration to spark a sense of excitement and anticipation. Coconut tree illustrations were incorporated to enhance the overall scenic and organic aesthetic.
Thought Process Behind the Design
The goal was to craft a playful and visually refreshing poster that promotes a vibrant smoothie brand. The design needed to instantly communicate freshness, fruity energy, and a summer-like vibe—perfectly aligned with the theme of “Juicy July.” Fruit Illustrations placed around and inside the smoothie bottle to reinforce the “100% fresh fruit” claim.
The dominant pink background was chosen to reflect fun, youthfulness, and sweetness—attributes associated with smoothies and fruity flavors. Pink also evokes a sense of delight and warmth, making the product visually appealing to a younger, energetic audience. The use of orange and yellow accents enhances the visual appeal and brings a fresh citrusy punch to the composition.
Thought Process Behind the Design
The objective was to design a professional and dynamic promotional poster for Jerome Badminton Academy’s grand opening. The poster aimed to be visually engaging and informative and establish credibility to drive immediate registrations. I focused on establishing a clear visual hierarchy that first draws attention to the image of the badminton court, immediately conveying the subject. The viewer's eye is then directed to the “OPENING IN OCTOBER” message, followed by the fee and additional details.
The colors Red, Blue, and Light blue project energy, trust, and clarity, which are ideal for a sports training academy promotion.
Thought Process Behind the Design
The objective was to design a professional and impactful promotional poster for Tech Heal, a computer repair specialist. The poster was intended to be both visually engaging and informative by creating a strong focal contrast between a cracked laptop and a brand-new one, highlighting the company’s credibility and service effectiveness. The next point of emphasis is on the free home delivery and pickup service, followed by a clear presentation of their offerings and CTA.
The color palette of blue and yellow was chosen to convey trust, energy, and clarity—qualities well-suited for a tech service brand.
