GAME DAY EXCITEMENT IN SAN FRANCISCO

The Golden State Warriors, in partnership with Coinbase, launched an exclusive fan collectible to elevate the game-day experience for their passionate Bay Area fans. Available only at the stadium during the game, this limited-edition digital collectible seamlessly combined cutting-edge technology with a one-of-a-kind fan experience. the initiative set out to redefine fan engagement. From minting NFTs to unlocking perks, such as exclusive jerseys and more. The brand activation experience brought together innovation, exclusivity, and the vibrant spirit of the Warriors’ fandom.

A GOAL ROOTED IN ACCESSIBILITY AND OPTIMIZATION

The project’s main objective was to make the NFT minting process accessible and enjoyable for everyone — even those unfamiliar with cryptocurrency or digital collectibles. With the game-day crowd in mind, the microsite needed to be:

• - Mobile-first, optimized for quick loading and seamless performance on smartphones in a crowded stadium.

• - Intuitive and engaging for first-time NFT users.

• - A showcase of the iconic Bay Area’s imagery and the Warriors’ legacy.