Mental Health App — From Heavy UX to Guided Self-Help

We had the opportunity to collaborate with a client on a full redesign of their mental health app. The original product relied on a static, lengthy questionnaire and PDF-style reports. While the core logic and content were valuable, the user experience lacked emotional connection and retention power.

Challenge

Transform a text-heavy, linear flow into an intuitive, emotionally intelligent digital experience — one that feels more like a guided therapeutic journey than a form to fill out.

Our Approach

We reimagined the entire product journey to mirror the tone and rhythm of a conversation with a personal therapist. Instead of a passive report, users now go through dynamic, task-based courses tailored to their specific emotional pain points (e.g. “I’m stuck on my ex,” “I feel socially anxious”). Each step builds on previous answers and delivers a sense of progression and care.

Key UI/UX Solutions

✔️ An interactive, decision-based course format with personalized task flows

✔️ A clean and structured care plan that drives user action

✔️ A vendor dashboard for therapists and venues, allowing profile management, visibility, and engagement tracking

✔️ A modular to-do and progress tracking system for everyday tasks and behavioral challenges

Outcome

A more intuitive, human, and emotionally resonant platform. Users are staying longer, returning daily to complete tasks, and engaging more deeply with the content. The client was thrilled with the transformation — both in terms of product quality and user behavior.

If you’re designing tools for mental wellness, coaching, or behavior change, feel free to connect — we’re always open to meaningful collaborations.

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The Ash Design
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