Axis Bank Logo Redesign

For this project, I aimed to modernize and refine the Axis Bank logo while maintaining its core identity and trustworthiness. The redesign focuses on a sleek, contemporary aesthetic that enhances brand recognition and visual appeal.

Design Approach

• Minimalism & Simplicity: The new logo embraces a cleaner, more refined look with improved typography and balanced proportions.

• Color Palette Refinement: The signature maroon remains, reinforcing brand familiarity, while subtle gradients add depth and sophistication.

• Typography Enhancement: A modern typeface ensures clarity, readability, and a strong brand presence across digital and print mediums.

• Symbol Evolution: The ‘A’ icon has been slightly reimagined to convey dynamism, stability, and innovation—qualities that align with Axis Bank’s brand values.

💡 Let me know your thoughts on this redesign! Feedback is always appreciated. 🙌