Cyrator : Developing Brand Identity from Scratch

Cyrator.com is a cryptocurrency

research community.

Since the inception of the company, I have been involved in the development of branding, motion graphics, and creative direction. In fact, I can assert that I am a founding member of the company.

Quick sense of art direction

To maintain consistency and brand recognition, we have restricted our color palette to three distinct hues. Given that we frequently collaborate with other brands, each of which may incorporate a diverse range of logos, we have decided to introduce a touch of whimsy and unpredictability to our brand identity. This approach will differentiate our logo from the numerous logos in the cryptocurrency industry, which often employ a wide spectrum of colors.

The very first blurb of the company

We discovered a bottle neck in the form of explaining the product to investors, necessitating the creation of an introduction video for cyrator.com.

A Collaboration with NFT artist

We collaborated with renowned NFT artist and partnered with Pulsechain. The art direction required to be visually striking and slightly unsettling. The resulting video is exceptional. We received quite a few more collaboration after this event.