[PACKAGING DESIGN] ECO FARM

Essential Oil Packaging Design and Purity Requirements

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Packaging | Branding | Brand Identity

Field: Health Care Products

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When it comes to packaging design for lemongrass essential oil products, perhaps the most commonly used idea is to use the image of lemongrass and lemon as the focal point. But with ECO Farm, Kaiza wants to create a different image for the brand.

Therefore, when starting the project, we decided not to use those two familiar images anymore, but to use color and design style to recreate the natural, pure feeling of the product. With this orientation, white was chosen as the background color for the design. White not only brings a minimalist, sophisticated feeling but is also the most effective color to express purity.

Then, we incorporated the leaf details into the top and bottom corners and placed the green background logo in the middle to create a natural, rustic feel to the overall design. Finally, the usage information and ingredient list… were arranged on the side and thus, the ECO Lemongrass Essential Oil packaging was completed.

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