Festival Herbolaria
The Herbolaria Festival was created with the mission of highlighting the healing power of plants, honoring ancestral wisdom, and fostering the creation of communities aware of our relationship with nature. A festival that will take place on May 31st in Bogotá, Colombia.
I have created the branding for the festival, designed the website, and developed social media pieces. My design approach focuses on delivering visually compelling and cohesive experiences that align with the festival's mission. I work to ensure that each element, from the logo to digital content, reflects the essence of the event while engaging the target audience. With a strong background in user experience design and branding, I prioritize clarity, user-centric designs, and creative storytelling that resonates across all platforms.
