Meet Kai 🙌

The friendly dragon mascot we designed for Knowt. After testing a wide range of styles and concepts, we landed on this charming little character to become the face of the brand. Kai adds personality, approachability, and a bit of magic to the Knowt experience.

We crafted a full set of illustrations, playful animations, and a detailed brand guide — including a dedicated mascot system to ensure Kai always shows up at his best.