AVT – Add Value Together

Visual Identity & Logo Design

A brand identity project for AVT (Add Value Together), a lifestyle-focused company promoting holistic health, nutrition, and personal development through shared effort and positive energy.

The goal was to create a logo that was clean, meaningful, and flexible across platforms—from clothing and print to digital media and packaging.

Early explorations focused on embedding AVT into geometric shapes that suggested diamonds, collaboration, or upward motion.

The selected concept subtly forms AVT within a diamond shape—symbolizing unity and shared value.

The final symbol highlights AVT in negative space while maintaining a clean diamond form—designed for both print and digital use.

Circular logo variation created for social media, stickers, apparel, and promotional packaging.