London in 3D, with a Bloody Twist

A Story of Blood, Roads & Blender

Bringing London to Life in 3D – I'm excited to share the results of my work on redesigning the website for Medical Logistics, a company specializing in urgent medical deliveries across London.

🎯 THE GOAL

The client wanted a bold visual identity that keeps their core mission alive - fast, reliable, life-saving deliveries. My role was to design a modern, standout website that not only reflected their service but also told their story visually.

THE CHALLENGE

Their old site featured a flat map with red routes, symbolizing vehicles rushing through the city with life-saving blood supplies. The client loved this concept and wanted to keep it. But since the new design relied on 3D visuals, I needed to recreate London’s streets, buildings, and traffic in a way that felt dynamic yet functional.

MY APPROACH:

🔹 I started by using a Blender plugin to pull real-world street data from Google Maps.

🔹 The next step? Modeling the buildings manually to capture the essence of London’s skyline.

🔹 The biggest challenge? Making the red routes feel alive—flowing through the streets, but without overwhelming the design.

But a great visual experience isn’t enough. The CTA had to remain the focal point.

🔴 A big, bold red button was strategically placed to grab attention, ensuring visitors don’t just admire the design but actually convert.

⚒️ Tools: Figma + Blender + After Effects

💼 Project: Medical Logistics

👫 Team: Me (UX/UI Designer) + PM + Developer

🏭 Industry: Healthcare & Logistics