Communications Materials for Daily Deals – Pure Roots Dispensary

In my role at Pure Roots, I was responsible for designing and managing communication materials for daily deals across four dispensary locations, tailoring content to the specific market and inventory of each location. My tasks involved crafting SMS, email, and app notifications, as well as designing graphics and copy, ensuring compliance, and segmenting audiences for each communication.

Designed daily deal communications, including SMS, email, and app notifications, considering market, inventory, compliance, and assistance in the audience segments for each location.

Managed 30+ live, synchronous TV displays across all store locations, designing horizontal and vertical layouts to effectively communicate deals to customers.

Created rotating web sliders for the hero section of the website, keeping the digital experience fresh and engaging.

Designed app banners for the Pure Roots SkyHigh Rewards App, aligning with the visual language of the website and ensuring consistency across platforms.

Developed in-store printed displays to directly communicate promotions to consumers and assist budtenders with visual references for the deals.

Coordinated confidential communications to staff, ensuring promo codes were clearly aligned with deals for easy use during transactions.

This role involved a dynamic and high-paced workflow, requiring constant adaptation and attention to detail to ensure the timely delivery of all communication materials while maintaining consistency across digital and physical touchpoints.