Spirits of Distinction

Spirits of Distinction is a design journey through the diverse and storied world of distilled spirits. The goal of the series is to capture the essence of each spirit—from classic gin and whiskey to exotic rums and eaux-de-vie—in a unique label design that reflects its origin, culture, and character. Each label will serve as a tribute to the craft of distillation, blending tradition with visual artistry to celebrate the spirit’s individuality and history. With Spirits of Distinction, every bottle tells a story, inviting you to explore the world one spirit at a time.

About The Design

The design of El Campesino Mezcal is raw, gritty, and steeped in rustic charm—perfectly aligned with the name, which means "The Farmer" in Spanish. The label features a striking illustration of a skeletal campesino in a sombrero, echoing the traditional calavera style often associated with Mexican folk art and Día de los Muertos. The aged, parchment-toned label and hand-drawn art give it an authentic, handcrafted feel, while the bold vertical typography adds to its rugged presence. The thick glass bottle with an irregular shape and natural cork topper reinforces the artisanal, small-batch identity. Earthy reds, smoky browns, and sepia tones evoke the agave fields and fire pits central to mezcal’s traditional production. Altogether, it feels like a tribute to the working-class spirit and deep cultural roots of rural Mexico.

About Mezcal

Mezcal is a traditional Mexican spirit made from the agave plant, known for its smoky, earthy flavor and deep cultural roots. Unlike tequila, which must be made from blue agave in specific regions, mezcal can be produced from dozens of agave varieties—most commonly Espadín—and is often crafted in small batches using ancestral methods.

Production typically involves roasting agave hearts in underground pits, which gives mezcal its distinctive smoky character. It’s then fermented and distilled, sometimes in clay pots or copper stills. The result is a complex, bold spirit with notes of roasted agave, pepper, citrus, herbs, and smoke. Mezcal can be sipped neat, much like a fine whiskey, and is increasingly used in craft cocktails.

It’s not just a drink—it’s a reflection of place, tradition, and the hands that make it.

About Me

I run a design and branding studio dedicated to elevating craft producers, startups, and small businesses. With over 350 labels designed and collaborations with boutique brands across the globe, I offer comprehensive services including full brand packages, web development, packaging, and graphic design. If you're looking to bring your brand to life, don't hesitate to reach out. Explore more of my work and past projects my website. Contact me thru Dribbble. I'd love to partner with you on your next creative venture!