Illustrations

Hey! Let me show you another project I did a few years ago.

Here are some of the illustrations I created as part of the visual identity design for Strategy Fest, the premier virtual event for senior leaders eager to transform strategy into action, produced by Cascade, an global software company.

The concept behind the visual proposal was to create a universe of illustrated fictional characters that subtly recall the great revolutionary figures who played a significant role in history, such as Amelia Earhart, Pythagoras, Bertha Benz, among others.

To establish a unique identity for our event characters, the approach focused on blending key attributes, including Physical traits inspired by these historical figures, evoking familiar visual references. Dynamic and inspiring postures that convey revolution, strength, positive energy, joy, and optimism. Symbolic elements in their attire, such as capes, bracelets, and other accessories associated with prestige and leadership. Subtle nods to technology, innovation, modernity, data, and the metaverse, integrated through visual details and playful references.