Memphis Fire Barbeque Co Brand Refresh

I had the privilege to work with Steve, Lori and the entire Memphis Fire family in revitalizing their iconic restaurant’s visual identity. Memphis Fire Barbeque Company is an iconic staple in Southern Ontario, widely recognized for serving the best barbecue in the province. Known for their authentic Southern-style cooking, they have built a loyal following through their rich flavours and warm hospitality.

This brand refresh aimed to capture the heart and soul of MFBC, while staying true to the roots that made them a local favourite.

MFBC Rebrand Scope:

— Logo suite

— Typography and colour

— Illustration suite

— Menu Design

— Merch

— Digital