Social features for a Church app to improve user engagement
At Donkey Mobile, we had the privilege of creating an app for local church communities. Each church has its own app, personalized with its members and branding — a space to communicate, support one another, and share life and faith. The social features shown here are the result of five years of thoughtful design iterations, serving over 120,000 users.
Key principles for church communities:
Social features should uplift and support one another.
They should avoid encouraging social comparison.
They should serve a higher purpose, not become a goal in themselves.
Design solutions:
Reactions (hearts, etc.) are not displayed as numbers.
The number of reactions and who reacted remain private.
The list of users who liked a post is hidden.
Reactions are inspired by concepts like Faith, Hope, and Love, reflecting the heart of the community.
