Costi Designer - Brand Identity

Costi represents the essence of who Lucas Costillas is—the synthesis of ideas and the drive to create. It brings forth a bold brand, carrying a wide range of creativity and daring. 

Within its logo, we incorporated the shape of an eye, a symbol of wisdom, care, and attention, paying homage to one of Lucas's greatest inspirations, Corita Kent. 

The eye reflects the observation method taught by the American designer.

Its sans-serif, almost block-like typography brings a sense of modernity to the visual identity. Complementing this, vibrant colors and organic supporting elements enrich its visual universe. This branding perfectly aligns with the brand’s purpose: to help designers and entrepreneurs strategically align with their projects and businesses. Observe, understand, and create are the keys to Costi.