This UX email piece is designed to communicate CMP's policy on maternity protection, child nutrition, and family formation. Analyzing its structure and design, we can highlight several key aspects:

1. Clear Visual Hierarchy

   • The title in uppercase and dark red immediately grabs attention.

   • Key information is highlighted in different colors and text sizes to enhance readability.

2. Balanced and Modern Design

   • Use of images: The blue-toned photo of a mother with her baby reinforces the message.

   • Friendly illustrations add dynamism and warmth.

3. Effective Calls to Action

   • The email clearly states that the full policy is attached.

   • A QR code invites users to test their knowledge, encouraging engagement.

4. Accessible and Warm Language

   • The tone avoids bureaucracy, using a welcoming and employee-centered approach.