Beer For Here

Welcome to the "Beer For Here" series. Enjoying a beer is not just about the taste; it's deeply influenced by the surroundings in which you drink it. Inspired by this idea, I've embarked on creating a series of beer labels that encapsulate the essence of various locations and aesthetics—melding the distinctive vibe of each place with the rich history of different beer types. This project aims to transform each sip into a more immersive experience, where the beer and its label are in perfect harmony.

About American Amber Lager

American Amber Lager is a smooth, easy-drinking beer known for its balanced malt sweetness and crisp finish. It features a rich amber color, with flavors of toasted bread, caramel, and a touch of hop bitterness. Lighter than ales but fuller than pale lagers, it bridges craft character with drinkable appeal—perfect for everyday sipping.

About The Design

The design of the Resonance American Amber Lager label cleverly plays on the word Amber by featuring a glowing cube of fossilized amber resin, visually tying the beer’s name to both its color and character. The dynamic, stretched typography gives a sense of motion and vibration—perfectly capturing the idea of "resonance" as visual energy. Warm golden-yellow tones mirror the rich hue of the beer itself, reinforcing its identity as a smooth, balanced amber lager. The result is a label that feels both modern and elemental, just like the beer it wraps.

About Me

I run a design and branding studio focused on helping craft producers, startups, and small businesses thrive. With over 350 labels designed and collaborations with boutique brands worldwide, I offer full-service branding, web development, packaging, and graphic design. Visit pinewatt.com to see my work and connect—let’s bring your next creative project to life.