B2B Supply Chain SaaS used by shippers and exporters
Product:
We designed a B2B Supply Chain SaaS used by shippers and exporters to manage their end-to-end logistics operations. From RFQs and bidding to contract signing, shipment tracking, documentation, invoicing, and analytics — all under one robust platform.
Work Scope:
We were brought in to redesign the user dashboard experience — transforming it from a scroll-heavy, information-dense layout into a streamlined, actionable interface that empowers logistics professionals to make faster, smarter decisions.
Pain Points:
- The old dashboard required excessive scrolling to access key insights like Spend, Bids, or Shipment Status.
- Users felt overwhelmed by disconnected visuals and cluttered information architecture.
- Interactive maps lacked context, and table-heavy views made tasks like comparing bids or reviewing suppliers time-consuming.
- Clients needed better data prioritization, glanceable KPIs, and a modular layout that could scale with future features.
Our Solution:
1. Smarter Shipment Overview
A clean map interface showing all active shipments by region.
- Color-coded icons (Air, Sea, Land)
- Tooltips with quick shipment details
- Region filters for faster navigation
2. Condensed Financial & Bid Data
All financial metrics—Total Spend, Outstanding Amounts, Expected vs Actual—are now visually represented in digestible blocks and graphs.
3. Reimagined Data Layout
- Side-by-side cards for Incoming Bids, Shipment Statuses, and Supplier Spend
- Visual hierarchy allows users to absorb more without scrolling
- Charts and lists are both readable and interactive
4. Polished UI for Daily Use
- Fresh visual language using calm neutrals and strategic highlight colors
- Seamless experience whether it’s one shipment or 1,000
- Modular components ready to support additional data in the future
What are your thoughts? Drop a comment — We would love to hear from you!
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