Snitcher - New Branding

Snitcher turns anonymous website visitors into hot leads by revealing who's visiting in real-time. I try not to pick favourites but working with the Snitcher Team has been one of my 2025 highlights so far.

A fresh start

The previous logo no longer properly reflected the brand values so they reached out to me to create something a bit more playful, approachable, and cheeky. During the sketching phase we left the previous logo behind and started without any bagage. We explored a lot of directions, such as pirates, detectives, submarines, sonars, cats, foxes, racoons, and a lot more.

Circling back

At the end of the sketching phase we came to the conclusion that the logo should be clean and simple, yet strong. We decided to take the previous logo to the next level by making the shape more unique and interesting to look at.

Putting it all together

By taking the symbol out of the circle and giving it the same punchy color as the typeface we immediately made the logo stronger and fresher. By pairing it with the perfect typeface we brought the right amount of playfulness to the branding. And one of the sketched concepts was turned into a mascotte to add a healthy dose of cheekiness.

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Contact me via Dribbble if you'd like to work together on a logo (re)design.