Logo Design for Alessandro Apicella

Logo Design for Alessandro Apicella, a Wildlife Photographer.

Nature is balance, instinct, and patience. This harmony shapes the visual identity of Alessandro Apicella, a wildlife photographer with a deep connection to the wild.

Inspired by the emblem of adaptability and freedom— the fox, his logo is designed through negative space, delivering minimalism and geometry to reflect nature’s precision. Its sharp angles subtly evoke the mountains, reinforcing the bond between wildlife and landscape.

The logo design is rooted in the natural harmony of forms. Starting from the profile of a fox—chosen for its stability and stately presence, reminiscent of mountain landscapes—the design was meticulously refined through geometric simplification.

By constructing the figure using regular shapes, the logo embraces the intrinsic balance and perfection found in nature. Through a process of subtraction, unnecessary elements were removed, revealing a refined and essential form, where Negative Space plays a key role.

The result is a monochromatic, well-balanced mark that conveys strength, adaptability, and connection to the wild.