Snapp UI/UX Case Study – Enhancing Ride-Hailing Experience

🚖 Snapp UI/UX Case Study – Enhancing Ride-Hailing Experience

Seamless ride-hailing should be fast, transparent, and user-friendly. This case study explores the UX/UI redesign of Snapp, one of Iran's leading ride-hailing apps, to improve driver selection, transparency, and incentives.

🔹 Problem Statement Passengers faced challenges with lack of driver selection, limited ride information, and inconsistent service quality. Meanwhile, drivers had no proper reward system to encourage better service.

🔹 Design Approach ✔ User Research & Insights – Conducted interviews and analyzed user feedback ✔ Wireframing & Prototyping – Built structured user journeys for better experience ✔ UI Redesign – Introduced a clean, intuitive interface for enhanced usability ✔ Feature Enhancement – Implemented a driver selection panel & rating transparency.

🔹 Key Features

✅ Driver Selection Panel – Choose a driver based on rating, experience, and feedback

✅ Ride Transparency – View driver details, past trips, and performance scores

✅ Incentive System – Encourages drivers to improve service for better ratings

✅ Smart Filtering – Prioritize top-rated drivers for a better ride experience

This redesign brings greater control for passengers and more motivation for drivers. Let me know your thoughts below! 👇😃